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We recently sat down with the team of FASTSIGNS to learn more about the business and how they can support your business needs.

FASTSIGNS®, locally owned company, has a stellar reputation for producing high-quality products aimed at helping businesses grow. They provide a variety of services, from banners to trade show displays to digital billboard car wraps to public service announcements. Their goal is to be a powerful voice for their customers’ brands and help them achieve at levels they hadn’t thought possible.

Here’s what they had to say:

What’s the one unique aspect about your business that remains hidden to most?

From candy companies to building restoration projects, we have had the opportunity to collaborate with diverse businesses across different sectors. This breadth of experience allows us to bring a fresh perspective and innovative ideas to each project we undertake.

Additionally, our projects often take us into the most unique and unexpected spaces. Whether it’s working on the airport tarmac or modernizing the cafeterias of our local elementary schools, we thrive on the challenge of adapting our expertise to different environments. This versatility sets us apart and enables us to deliver exceptional results in even the most unconventional settings.

We take pride in our ability to navigate various industries and tackle projects in extraordinary locations. We’re a reliable partner for businesses seeking creative solutions.

Are there common misconceptions in your industry that you’d like to address and correct?

One common misconception in our industry is that design is solely about fancy and elaborate graphic work. While visually striking designs certainly have their place, it’s important to recognize that design encompasses much more than that. Design is also about functionality, usability, and effective communication. Simple elements like basic text directing people to exits, clear signage, and intuitive layouts are crucial aspects of design.

These elements play a vital role in enhancing user experience, ensuring safety, and conveying information effectively. At our business, we understand the importance of aesthetics and functionality in design. We strive to create designs that not only look visually appealing but also serve their intended purpose efficiently. By addressing this misconception, we aim to highlight the broader scope of design. Simplicity and clarity are key to effective communication.

What drives your passion and what sets you apart from the competition?

What drives our passion is the genuine love for what we do. We find immense joy and fulfillment in our work, which fuels our dedication and enthusiasm. We believe that passion is a key ingredient in delivering exceptional results and creating memorable experiences for our clients.

One aspect that sets us apart from the competition is our commitment to providing our staff with the best equipment and resources. By equipping our team with top-of-the-line tools, we empower them to be creative and efficient problem solvers. This investment in technology and equipment enables us to deliver high-quality work that stands out.

Moreover, we take great pleasure in working with our clients and witnessing the successful completion of projects. Building strong relationships and collaborating closely with our clients is a priority for us. We value open communication, understanding their needs, and ensuring that we meet or exceed their expectations. This client-centric approach sets us apart and allows us to create a positive and enjoyable experience throughout the entire process.

We strive to bring creativity, problem-solving skills, and a genuine love for our work to every project we undertake.

Why should someone choose your products and services?

There are several reasons why someone should choose us:

  • Staying up to date: We make it a priority to stay current with new technology, materials, and product lines. By doing so, we ensure that our clients have access to the latest and most innovative solutions available in the market. This commitment to staying up to date allows us to provide cutting-edge products and services that meet the evolving needs of our customers.
  • Franchise network support: Nearly 3 decades as part of this franchise, we are one of the top 5% performing independently owned locations and have the advantage of being connected to a vast network of over 750 centers. This network provides us with valuable resources, knowledge, and support, which ultimately benefits our clients. It allows us to tap into a wealth of expertise and experience, ensuring that we can deliver high-quality products and services consistently.
  • Customer satisfaction: We are dedicated to customer satisfaction and aim to please in every aspect of our business. If something goes wrong or if there are any issues, we take immediate action to rectify the situation. Our team is committed to going above and beyond to ensure that our clients are happy and their needs are met.
  • Personalized approach: We love working with clients on their projects. We understand the importance of treating each project as if it were the most important one in the world. This personalized approach allows us to fully understand our clients’ goals, preferences, and requirements, enabling us to deliver tailored solutions that exceed their expectations. We believe in building strong and lasting relationships with our clients, recognizing the value of trust and collaboration.

Can you share a unique story about FASTSIGNS?

Certainly! A story we love is the evolution of how we connect with clients and expand our reach. In the early days, requests and clients primarily came through our front door. However, as our business grew, we recognized the need to adapt and find new ways to engage with potential clients. To overcome this, we sent sales representatives to meet clients onsite and provide presentations tailored to their specific needs. This personal touch allowed us to establish stronger connections and showcase our expertise directly to the clients in their environment.

As technology advanced, we embraced platforms like Google Meetings and Zoom, which further expanded our reach. These virtual meeting platforms enabled us to connect with clients beyond our immediate geographical area. We could now conduct presentations, consultations, and discussions remotely, breaking down the barriers of distance and opening up new opportunities.

This shift in our approach allowed us to reach a wider audience. It also enhanced the convenience and accessibility for our clients. It enabled us to provide personalized service and support regardless of location. This fostered stronger relationships and delivered exceptional customer experiences.

By embracing new technologies and adapting our methods, we have been able to overcome the challenge of limited reach and establish a more dynamic and flexible approach to connecting with clients. This unexpected journey has not only expanded our business but also enriched our ability to serve clients effectively in an ever-evolving digital landscape.

What’s one local Alameda product or experience that complements your business, and why is it special to you?

One local Alameda product or experience that complements our business is the incredible food scene in the area. The diverse range of delicious cuisines and culinary experiences nourishes our staff and adds a special touch to our work environment.

Good food has a unique way of bringing people together, fostering creativity, and creating a positive atmosphere. It fuels our team’s energy and inspires them to approach their work with passion and enthusiasm. Sharing meals and enjoying the local Alameda food scene has become a cherished part of our company culture.

Moreover, supporting local restaurants and food establishments aligns with our values of community engagement and collaboration. By patronizing these businesses, we contribute to the local economy and help sustain the vibrant food culture that makes Alameda special.

How is FASTSIGNS contributing to positive changes or innovations in our community?

Our business is committed to making positive changes and contributing to the community in various ways. Here are a couple of examples:

  • Rotary participation: We actively participate in Rotary, a volunteer-based organization dedicated to making a positive impact in the community. By being involved in Rotary, we contribute our time, resources, and expertise to support local initiatives and projects that address community needs. We collaborate with like-minded individuals and organizations, working together to create positive change in our community.
  • Consultation and support: We believe in the power of consultation in assisting our clients and community. We are always ready to consult and offer guidance to individuals or businesses seeking solutions. If we are unable to directly help, we make an effort to connect them with other local businesses or resources that can meet their needs. By doing so, we foster a spirit of collaboration and support within the community, helping to strengthen local businesses and promote a thriving ecosystem. By actively engaging and contributing, we can help drive positive changes, foster innovation, and create a more vibrant and prosperous community for all.

What exciting things are you working on that you want to share with the community?

We are thrilled to share some exciting projects and initiatives that we are currently working on:

  • Fabricating signage for new buildings: We are actively involved in fabricating signage for numerous new buildings in the area. This includes creating eye-catching and informative signs that enhance the visual appeal and functionality of these spaces. We take pride in our ability to provide high-quality signage solutions that meet the unique needs of each project, contributing to the overall aesthetic and functionality of the buildings.
  • Staff education on compliance and accessibility: We understand the importance of staying up to date with industry standards and regulations. To ensure that our staff is well-informed and equipped to deliver the best possible service, we are actively taking classes that focus on compliance and accessibility. These educational initiatives help us stay current with the latest guidelines and requirements, enabling us to provide our clients with signage solutions that meet all necessary standards and ensure accessibility for all individuals.

We are excited about these endeavors and look forward to the positive impact they will have on our work and the spaces we contribute to.

If you would like to be considered for a Member Spotlight, send an email to business@alamedachamber.com.