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Alameda Business Blogs:

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Are You Ready for an Intern? 5 Things You Need to Consider Before You Hire One

March 13, 2023

It’s that time of year when businesses start thinking about summer help. Could you use an intern this summer? Here are several things you need to consider before bringing on your first intern. 5 Things You Need to Know About Hiring an Intern for Your Business Times have changed. If you were an intern before 2000,…

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20 Ways to Celebrate Women During Women’s History Month

March 8, 2023

March is Women’s History Month when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business.   For the ideas in this article, think across multiple mediums to add content on your blog, in videos, reels, a podcast episode or two,…

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President’s Message

March 7, 2023

This week we celebrate International Women’s Day (this month is also Women’s History Month). International Women’s Day on March 8 is a day set aside for celebrating the social, economic, cultural, and political achievements of women. International Women’s Day also calls us to “Celebrate women’s achievement. Raise awareness about discrimination. Take action to drive gender parity.”…

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How to Find a Complementary Business to Help Yours Grow

March 6, 2023

If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One way to do that is to offer something no one else is doing by creating a new product or service. You could also go after…

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Worksheet for Telling Your Business Story

February 27, 2023

Every business story is different so we can’t write it for you, but this business story worksheet will help you put together the pieces that are critical to your storytelling. 1.    What’s Your Theme? Check your business plan. Read over your mission or vision statement. What’s the overall thing you’re working on or want to be…

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4 Blogging Ideas for People Who Hate to Write

February 22, 2023

By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is a perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.   Writing a congenial, informative,…

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You’re Not Just Telling a Story, You’re Sharing Your Business Culture 

February 20, 2023

When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business story is so much more than that. The story is an illustration of who/what the business is and should reflect what’s important to you as…

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5 Steps to Entering a New Market in 2023

February 15, 2023

COVID realigned services and offerings for many of us. Whether we wanted to or not, we had to pivot. Then we faced a workforce shortage. Again, more realignment. Now, we have a recession (or at least inflationary costs) and many of us are aligning again. We’re trying to do more with less while giving our…

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5 Essential Things When Crafting Your Business Story

February 13, 2023

One of the most common hang-ups businesses have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all about you. But you’re telling a story for a business purpose to help people connect with and remember you. You’re not trying to reach the best-seller list.…

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Tools for Being a Better Listener When Your Customers Aren’t in the Room 

February 8, 2023

Most of the time being a better listener means closing your mouth and not thinking about what you will say next. But the real listening help most small business owners need in today’s business climate is digital.   Why Being a Good Listener is Important  In addition to people feeling more valued when they believe you’re…

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