Alameda Business Blogs:
President’s Message
Christmas and Hanukkah are almost here! Are you finished with your shopping? Every year I tell myself I’ll get to things earlier because, let’s face it, December has a way of evaporating quickly. December 1 feels like it’s the beginning of the holiday season and then all of a sudden it seems too late to…
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Popular Misconceptions About Shopping Small That Are Holding Your Customers Back
We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be…
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An Easy Way to Get More Customers in December
The holidays are quickly approaching and people who still have gifts to buy are starting to get nervous. That’s why it’s an excellent time to provide the kind of helpful guidance that will create an army of loyal customers for you. It just takes a little marketing finesse. So how do you get loyal customers…
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4 Psychological Techniques for Increased Sales During Small Business Season
It’s a noisy world out there and there’s lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the…
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4 Things to Do for Your Small Business in December
The holiday shopping season is in full tilt right now and while you’re busy analyzing your Black Friday and Cyber Monday revenue, there are a few things you want to do to capture those December holiday dollars. Refresh Your Website If you still have Black Friday info up there, it’s time to strip it down…
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President’s Message
Did you have a nice Thanksgiving? Did you do any holiday shopping? My family and I enjoyed spending time together. I hope you found that time to celebrate what’s important in your life. I am so thankful for our businesses here in Alameda and the things we’ve been able to accomplish this year. We heard…
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US Chamber Advice for Small Businesses This Holiday Season
A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” — an estimated total of $88 billion! Because of this, the US Chamber suggests, “it’s…
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How to Use Facebook to Promote During Small Business Season
Is it just us or does Black Friday seem to have withered on the vine? Years ago, people would run out to get their newspapers on Thanksgiving to peruse the deals and map out their shopping plans. This year, holiday deals began in October and thus they’ve lost some of their luster and excitement. Yes,…
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5 Ways to Use QR Codes During Small Business Season
During COVID, QR codes made a comeback. They allow people to access important information without having to key in a URL. A QR code can also be used to reduce paper dependency and eliminate something people pass around such as a menu. QR codes reduce printing costs. That’s why a lot of businesses are embracing…
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An Effective E-mail Nurture Campaign for Small Business Season
It’s Small Business Season and if you’re part of a small business you’re probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that’s not the best way for you to be competitive. Small businesses often operate on smaller reserves and slashing prices to the…
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