Alameda Business Blogs:
President’s Message
As we told you last week, it’s officially Small Business Season and we ask everyone to support our small businesses. While we’re getting ready to announce some exciting activities in conjunction with that, I wanted to make sure you knew about a program that will help you commit to shopping small here in Alameda. It’s…
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25 Engaging Holiday Content Ideas
According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are if you have a website it will be getting some traction, especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they…
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Save a Small Business This Holiday Season
It’s officially Small Business Season and it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to shop small. If you do, you could be saving…
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This Holiday Season: Rethink the Click
Online shopping is so convenient. Just open a browser and click a couple of times and your holiday gifts could be on their way. But this holiday season we’re asking you to rethink the click and support local small business in Alameda. It’s good for you and good for them. Here’s why: Rethink the Click:…
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Advice for Small Business Owners on Building a Personal Brand
Some small business owners don’t want to be the face of their company because they worry it will hurt their ability to sell it later on down the line. But you needn’t worry about selling if you don’t have a successful business to sell and these days people want to know who they’re buying from.…
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President’s Message: Small Business Season
Starting today, November 1st, we are supporting Small Business Season. The thought behind this global marketing push is that one day is not enough support for our small businesses. We want to support them through the entire holiday season! The Chamber is here to help share the message and educate everyone on the importance of…
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Why Shop Local for the Holidays
Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think about neighbor businesses as well and pledge to enjoy some of what they have to offer this season–whether that’s a cup of coffee or purchasing…
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5 THINGS YOU DO THAT TURN CUSTOMERS OFF
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you have a good one or a…
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Sprucing Up Your Website for the Holidays
Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market…
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What Your Business Marketing Could Learn from a Great First Date
Traditional advertising is losing its effectiveness. The average person has many ways to block it out from fast-forwarding through commercials to using pop-up blockers online. Most customers don’t want to listen to businesses talking about themselves. They don’t want to be cajoled, tricked, or begged into buying from you. 81% of buyers research the options…
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