Alameda Business Blogs:
President’s Message
This Wednesday is Support Your Local Chamber Day. We sure do love our members but to ask you to “support” us is off-target. We’re here to support you. When you join the chamber, you are making an investment in your business with increased marketing, networking, exposure, and education opportunities. It’s one of the most economical…
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7 Ways to Get Your Business Ready for the Holidays
The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t…
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12 QUESTIONS TO STREAMLINE YOUR BUSINESS MARKETING AND GET NOTICED
If you don’t have a marketer, or you’re trying to decide if you need one, it’s good to do an assessment of the current state of marketing in your business. You’re likely doing quite a bit with social media and posting but what else could you be doing to drive business? These questions will help…
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Post-Pandemic Business Recovery: What Changed and Should You Change It Back?
COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer needs was a critical component to staying in business, you may now realize that you are off track. It’s important to provide value to customers…
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The ROI in Giving Back as a Small Business Owner
Before you say you have no time to give back, or that you are already doing it, know that this is not your typical post telling you that you need to give back to people who support you in your community. No, this article is all about you! It encourages you to give back as…
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President’s Message
This week (October 6th) is our Alameda Economic Forecast event and we are almost sold out. Selling out always gives me great joy–because it means a lot of people understand the value in the information from this event–but it also gives me some dismay because a sold-out event means there will be people out there…
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How to Build Untiring Customer Loyalty
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking…
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Does Your Business Need Brand Ambassadors and How Do You Get Them?
Some business owners think brand ambassadors are only for large companies with mass appeal, like Coca-Cola or Nike; ones that have huge outreach, alluring to organized groups like mommy or fitness bloggers. But that’s not the case. Any size business can benefit from a group of loyal customers who sing its praises. You just need…
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Enticing the Holiday Customer
This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did MasterCard decide on this and what does your business need to know to make the most from holiday shoppers? Increased…
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4 Ways to Take Your Business to the Next Level
Two friends gathered on a porch after a long day’s work. The one friend’s old dog came to join them. The hound circled the area a few times and laid down on a popped-up nail on the decking. The friends shook their heads because the dog did this same thing every night. “Why do you…
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