Alameda Business Blogs:
Letter from the President
When I introduce myself to non-members of the chamber, I realize how many misconceptions there are about what Chambers do. Some people think we are a government agency. Others assume we are a philanthropic social group like a Rotary or Elks Club. While we work with all levels of government to help ensure the voice…
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20 Ways to Celebrate International Women’s Day
March 8, 2022, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. But don’t feel like you need to make this happen in 24 hours. Some of these ideas are quick social media posts, while…
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10 Social Media Actions to Stop Immediately
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences). But if you’re doing these ten things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency. Spreading Yourself…
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President’s Message
March is known for its dual nature. The old saying that it comes in like a lion and out like a lamb speaks to the belief that the beginning of March and end of March feel like different months. The beginning can seem ferocious and scary but by the end of the 31-day month, the…
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TikTok Basics for Business
Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience…
Read More...8+ Ways to Use Repurposed Content for More Views
In order for your business to rank highly, Google expects quality content; quality as judged by your audience through shares and interaction. But creating good content takes time, time many business owners simply don’t have. Here are a few ideas on how you can use existing content to increase your content offerings with a minimal…
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President’s Message
There’s an air of hope and jubilance spreading these days. Have you noticed it? Mask requirements are lessening, COVID deaths are decreasing, immunity is increasing, and things are starting to feel better than they have in a while. If you haven’t done so already, it’s time to start thinking about where you want your business…
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Engagement = Content: Good for You and Your Audience
Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what…
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GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT
You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause massive write-in campaign, or become the topic of internet petitions. It also doesn’t bring in customers. It…
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President’s Message
In 2020 and 2021, the Chamber, like most businesses, pivoted for survival. We had to change up what we were doing in order to stay relevant to the needs of our struggling business members. In 2022, we’re making changes again, but our focus is now growth as we help members and the community embrace our…
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