Alameda Business Blogs:
6 Ways to Use Promote Value in Your Product/Service
This morning, the headline inflation is at a 40-year high hit me before my coffee did. If you’re like millions of businesses, you’re probably caught between the idea of raising your prices to cover the increase in your own costs and providing your loyal customers with good value. It’s difficult these days. I see many business owners…
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50 AWESOME BLOG TOPICS FOR YOUR BUSINESS
Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly feeding the content machine can be draining and exhausting. And we don’t want that! Here are 50 topics (and ideas) to help your business provide valuable…
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President’s Message
Today is Safer Internet Day and it’s the perfect time to talk about cyber security. Many smaller business owners I speak with are under the impression that internet crimes only occur to large companies and health care facilities. That is no longer the case. Small businesses are often seen as easier targets for cyber attacks…
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3 Creative Ways to Become Top of Mind
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have a free evening, and you want to go out to eat here in Alameda. It doesn’t matter how amazing the food is at the new…
Read More...Do You Need a Customer Loyalty or Referral Program?
In a survey of small businesses by Belly several years ago, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Plus, loyal customers spend 67% more than new customers in their transactions. So how do you create loyalty and keep them coming back? One of the most popular ways to do this…
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President’s Message 2/1
What an auspicious occasion this month is! There are several celebrations and days of recognition I want to join with you in bringing attention to. Today, is the beginning of the Lunar New Year and the Year of the Tiger (more specifically, the water tiger, which only happens every 60 years). The New Year is…
Read More...5 Components of a Standout Job Description in 2022
The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in the employment arena and goodness know there are enough challenges…
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Mastering the Emotional Draw for Your Business
People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential customers until they are ready to make a buying decision. But if you’re merely going through the motions on social media and in your marketing, and…
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President’s Message 1/25
I’ve been thinking a lot recently about today’s Chamber versus “our parents’” chamber. Chambers used to be something every new business owner or professional joined. It was a right of passage, a step to being viewed as an upstanding member of the community. Membership provided a vehicle to get support and give back. Somewhere along…
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4 Ways to Attack (and Attain) Your Business Goals
When you run your own business, you’re the person deciding on its direction. You’re in control of start dates and marketing promos. You must hold yourself back from the shiny object syndrome when it comes to your business goals. And yet, so many people come up short on that last one but it’s easy to…
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