Alameda Business Blogs:
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here in Alameda, you’re in luck. If not, you have some work to do. New business owners who haven’t tackled marketing for business before may be…
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President’s Message: Building Community
On Monday, we celebrated the extraordinary legacy of Dr. Martin Luther King, Jr. Several of the things that always struck me about his wisdom was that he talked about community, being of service to others, advocated non-violent solutions, and making the world a better place. His message remained positive even during dark times. He could’ve…
Read More...What Customers Want Post-Pandemic
The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But if you assumed your safety protocal is temporary, you may be surprised. Customers have become acclimated to certain conveniences and they expect businesses to continue…
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Most Businesses Get This Wrong on Social Media
There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence suggested, “Maybe we can get to know each other better.” To any rational person this message seems out of order and out of context. Sadly,…
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President’s Message
The employee shortage has been on my mind this week. It’s funny, when the pandemic first hit we worried about businesses shuttering because no one would have the money to buy. Turns out, many people in the community were ready to help. We stood strong and supported our small, local businesses and others here in…
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Efficiency Versus Effectiveness: which will you choose for 2022?
How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into? No, you’re not in the middle of a recruitment fair. These are simply questions that most self-aware professionals should know about themselves and about their teams.…
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President’s Message: January 4th
2022! How has it been treating you so far? We put a lot of pressure on a new year. We tell ourselves, this one will be different…better. We’ll succeed in ways we never thought possible. But the funny thing is most of us keep doing the same old, same old. We use thoughts that haven’t…
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New Year, New You, New Biz: Find Your Motivation in 2022
The end of the year is a time to look back and assess. While many people enjoy the nostalgia and reminiscing that occurs at this time of year, it can also be anxiety-ridden. It’s a time to realize you either hit the mark or you didn’t. And if you did, you may be apprehensive about…
Read More...5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video, but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment or they feel “dumb” on camera. Creating video can be incredibly easy and affordable. You can begin with what you probably already have (a phone, adjustable lighting, and a mic or headphones) and use free or inexpensive…
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