Alameda Business Blogs:
Cross Promotion Opportunities for a Stronger Small Business Season
This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in Alameda. But small businesses have challenges as they take on larger, national competitors. The perception that the giants have better deals, more attractive hours, and…
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Is Your Business a Carmaker or a Carriage Maker?
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them. His less than egalitarian views of the customer are the kinds of things legends are made of. He’s believed to have said, “If I…
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President’s Message: 11/29
We hope you had a wonderful Thanksgiving surrounded by the people who are important to you and that you were able to spend the day doing something that brought you joy. One of the things I was thankful for was the amazing support I saw for small businesses this weekend. Many of you spent the…
Read More...Small Business Season’s Secret Weapon: Email
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool…
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Are You Too Busy for Business? Improve Productivity with This Quick Tip.
Have you ever heard the saying, “If you need something done, give it to a busy person.”? While that may work for errands, many business owners are finding they’re too busy for business anymore, especially this time of year. Small business challenges have changed a lot over the past two years and demands have multiplied like…
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President’s Message: Shop Small, Do Something Big (11/22)
I love this time of the year, don’t you? Alameda is so beautiful. People are more friendly than ever. The stores and restaurants are enchanting. We’re supporting small business this holiday season. It has been a rough two years for them and we’re hoping you will show them some love this holiday season. Every week,…
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Small Business Season Checklist
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year…
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Shop Small Business Challenge
Every Friday until Christmas we are sharing a shop small business challenge activity to help support our neighbors. You can find each shop small business activity here in this blog compilation post (we’ll be adding to it weekly) or you can get them delivered to your inbox if you’re a newsletter subscriber or a member.…
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How to Create a Content Calendar and Why You Should
How many social networks is your business active on? What’s your blog posting schedule? How do the topics you cover on both relate to your newsletters and email campaigns? Wait. What? While that sounds like a lot, those are the basics of marketing in 2021. (I even left out a host of other forms of marketing and…
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President’s Message: November 15
We’re mid-way through November with only 40 days until Christmas Day. While that sounds like a lot, we’ll blink and the end of December will be here. This time can be very stressful as you prepare. It can also be a sad time for many. If you need help dealing with challenges in your life,…
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