Alameda Business Blogs:
5 Small Business Season Deal Ideas
One way to bring shoppers in to your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders (discount something to bring them in with the hopes they’ll buy something not deeply discounted as well). While you might not be in a situation…
Read More...
3 Easy Content Blogging Hacks for People Who Hate Writing
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.  Blogs help establish you as a thought leader while they can also…
Read More...
President’s Message: November 8
It is never easy to say good-bye, particuIarly when there’s no advanced warning. I saw an image post this week. It read “Be the things you loved most about the people who are gone.” I couldn’t help but see this as a clear message regarding last week’s terrible loss of our Alameda County Supervisor Wilma…
Read More...
Creating a Memorable Shopping Experience This Holiday
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to influence more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in…
Read More...
Is Your Idea of Good Customer Service Holding Your Business Back?
Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone with a hello and a smile when they walk into your store and good customer service is not giving them what they came in for,…
Read More...
Spotlight on Our Member: Congratulations to alley & vine
It’s been a big first year for alley & vine. They went from opening during a pandemic and building a name for themselves to being named Best New Restaurant by Diablo Magazine as part of their November food issue. Please join us in congratulating these amazing business owners. In December of 2020, the restauranteurs behind…
Read More...
President’s Message: It’s the Shop Local Season
We’re headed into November and while there are concerns about supply chain, store deliveries, and inflation consumer confidence rose. This could turn out to be a great holiday season! But we’d like to ask one thing of you… While we encourage everyone to support our Alameda businesses on Shop Small Saturday (the day after Black…
Read More...
Celebrating the Season of Local
We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small. While Small Business Saturday is a good start, why stop there? We need more than one day to celebrate how…
Read More...
Customer Engagement in 20 Minutes a Day. Seriously.
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required for customer engagement. Who has that kind of time to spend on social media?  You do. It can be done in the time it takes you to wolf down your lunch. It can even be done while…
Read More...
President’s Message: October 25th
Get ready for it! We’re about to enter the busiest season of the year. From a personal perspective there are so many holidays and gatherings. And from a business perspective, many of us are worried about the 4th quarter push. Over the next several weeks, we’ll be providing the tools you need to make the…
Read More...