Alameda Business Blogs:
How to Revive Connections with Former Customers
It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like if you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they have moved out of the Alameda…
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Dare to Be Different: 5 Ways to Recreate Your Business for Greater Revenue
Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming…
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Improve Your Networking Results with a Four-Point Plan
If you joined the Alameda Chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one. What Am I Doing Here? Map Out an Effective Networking Plan There may be…
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How to Increase Word-of-Mouth and Referrals
One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…
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4 Things Your Business Should Continue Post-COVID
At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases. Someday. Let’s pretend we’re there now. There are certain conveniences (and necessities) that businesses adapted during COVID that customers have become accustomed…
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The Biggest Unused Advantage Small Businesses Have Over Box Stores
Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s not used often enough. Small businesses have a community…
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15 Ideas for Increasing Your Revenue Quickly
The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof…
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The ROI in Giving Back as a Small Business Owner
COVID has caused a lot of people to see themselves as part of something larger. And for those of us looking, we’re able to find stories of community champions giving back. These people give unselfishly of their time and energy. You can too. You might even be surprised how doing so can be good for…
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7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO), even if they don’t know they do. Because better SEO means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level. While the…
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